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TV広告の購買に対する短期効果の検証〜傾向スコアの検証
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- MIZUNO Makoto
- University of Tsukuba, Graduate School of Systems and Information Engineering, Assistant Professor
Bibliographic Information
- Title
- TV広告の購買に対する短期効果の検証〜傾向スコアの検証
- Author
- 水野誠, 竹村滋芳, 星野崇弘
- Published
- 2005
- Resource Type
- journal article
Journal
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- 日本行動計量学会第33回大会発表論文抄録集
-
日本行動計量学会第33回大会発表論文抄録集 140-141, 2005
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Details 詳細情報について
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- CRID
- 1010000781880631692
-
- Article Type
- journal article
-
- Data Source
-
- KAKEN
