Luxury Brand Image Building in a Competitive Market - An Empirical Study of Bally and Tod' s Japan
書誌事項
- タイトル
- Luxury Brand Image Building in a Competitive Market - An Empirical Study of Bally and Tod' s Japan
- 著者
- Jiang, Z., and S. Nagasawa
収録刊行物
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- Book of Abstracts, 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainabilit
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Book of Abstracts, 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainabilit 139-153, 2013