Luxury Brand Image Building in a Competitive Market - An Empirical Study of Bally and Tod' s Japan
Bibliographic Information
- Title
- Luxury Brand Image Building in a Competitive Market - An Empirical Study of Bally and Tod' s Japan
- Author
- Jiang, Z., and S. Nagasawa
Journal
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- Book of Abstracts, 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainabilit
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Book of Abstracts, 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainabilit 139-153, 2013
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Details 詳細情報について
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- CRID
- 1010000782069433117
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- Article Type
- journal article
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- Data Source
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- KAKEN