Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.
書誌事項
- タイトル
- Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.
- 著者
- Ando, T.
収録刊行物
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- Proceeding of IEEE International Conference on Data Mining
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Proceeding of IEEE International Conference on Data Mining 21-32, 2006