[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

CM上の字幕が広告要素として果たす役割 -消費者インタビュー調査による探索的研究-

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  • The Role of Subtitles in Commercials -An Interview Survey among Consumers-

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  • 商学研究科紀要

    商学研究科紀要 88 53-70, 2019-03-23

    早稲田大学大学院商学研究科

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