バナー広告におけるクリック率についてのトランジションの影響 : オーバーラップとワイプの効果について
書誌事項
- タイトル別名
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- Effects of transition on late of click in banner advertisement : On the effect of over-lap and wipe
- バナー コウコク ニオケル クリックリツ ニツイテ ノ トランジション ノ エイキョウ : オーバーラップ ト ワイプ ノ コウカ ニツイテ
説明
Banner advertisement on Web site is general advertisement contents. As a study about the banner advertisement,it has been considered about area or motion of contents. However, it is not reported the transition which is the change of the image which is used a lot for these contents. Transition has being used often for these contents. Therefore, we conducted a psychological experiment on the effects of variation and speed about wipe and over-lap that has being used often as transition to the click late. As a result, when the time of overlap became short, or when the move width of a picture was large, the tendency for a click rate in case contents move to the right from the left to become high was shown.
収録刊行物
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- 山口大学工学部研究報告
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山口大学工学部研究報告 62 (2), 33-40, 2012-03
山口大学工学部
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詳細情報 詳細情報について
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- CRID
- 1050564287411367168
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- NII論文ID
- 120004622687
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- 本文言語コード
- ja
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- CiNii Articles