心理的リアクタンスに及ぼすユーモアの効果

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タイトル別名
  • Effects of Humor on Psychological Reactance
  • シンリテキ リアクタンス ニ オヨボス ユーモア ノ コウカ

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This study examined effects of the types of humor on psychological reactance. Factorial after-only design that included 2 experimental conditions (the types of humor : aggressive humor or playful humor) with a control group was used. Three hundred university students participated in the experiment as subjects. Dependent variables were receivers' psychological reactance, and receivers' thinking, to the persuasive message. The results are indicated as follows : First of all, Both types of humor restrained more psychological reactance than the message that included no humor stimulus. Second, playful humor restrained more receivers' negative thinking than the message that included no humor stimulus. Finally, the importance of type of humor and the further directions for research in this area were discussed.

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