著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "MacInnis, Deborah J. and Jaworski, Bernard J. and Marketing Science Institute",Enhancing the managerial relevance of information-processing theory in an advertising context,,Marketing Science Institute,1990,Report,,,,https://cir.nii.ac.jp/crid/1130000793670147584