著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Wilmshurst, John and Institute of Marketing and CAM Foundation",The fundamentals and practice of marketing,3rd ed,Butterworth-Heinmann,1995,The Marketing series,,0750609974,,https://cir.nii.ac.jp/crid/1130000793767769088