著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mullins, John W. (John Walker)","Marketing management : a strategic, decision-making approach",5th ed,McGraw-Hill,2005,McGraw-Hill higher education,,0072863706,,https://cir.nii.ac.jp/crid/1130000793807753344