著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lusch, Robert F. and American Marketing Association and American Marketing Association. Educator's Conference and Houston, Michael J. and Lutz, Richard John",1985 AMA Educators' proceedings . Marketing communications : theory and research,,American Marketing Association,1985,Series,,,,https://cir.nii.ac.jp/crid/1130000793841535360