著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McAlister, Leigh and Lattin, James M. and Marketing Science Institute",Identifying competitive brand relationships when consumers seek variety,,Marketing Science Institute,1984,Report,,,,https://cir.nii.ac.jp/crid/1130000793900130048