Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings

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Bibliographic Information

Title
"Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings"
Statement of Responsibility
edited by Edward M. Mazze
Publisher
  • American Marketing Association
Publication Year
  • c1975
Book size
28 cm
Other Title
  • Marketing in turbulent times
  • 1975 combined proceedings

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Notes

"Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."

On spine 1975 combined proceedings

Includes bibliographies and indexes

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