著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Farris, Paul W. and Parry, Mark E. and Webster, Frederick E. and Marketing Science Institute",Accounting for the market share-roi relationship,,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130000794079774336