著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mizik, Natalie and Jacobson, Robert and Marketing Science Institute",Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis,,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130000794085004288