著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Boddewyn, J. J. (Jean J.) and Marton, Katherin and International Advertising Association",Comparison advertising : a worldwide study,,Hastings House,1978,Communication arts book,,0803812493,,https://cir.nii.ac.jp/crid/1130000794125266304