Metatheory and consumer research

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Bibliographic Information

Title
"Metatheory and consumer research"
Statement of Responsibility
[by] Gerald Zaltman, Christian R.A. Pinson [and] Reinhard Angelmar
Publisher
  • Holt, Reinhart and Winston
Publication Year
  • [1973]
Book size
24 cm

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Notes

Bibliography: p. 202-215

Includes indexes

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