著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"James, Melanie",Positioning theory and strategic communication : a new approach to public relations research and practice,,Routledge,2014,Routledge new directions in public relations and communication research,,9780415532631,,https://cir.nii.ac.jp/crid/1130000794205923200