著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lattin, James M. and Bucklin, Randolph E. and Marketing Science Institute",The dynamics of consumer response to price discounts,,Marketing Science Institute,1988,Report,,,,https://cir.nii.ac.jp/crid/1130000794220873600