著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Walker, Orville C. and Boyd, Harper W. and Larréché, Jean-Claude",Marketing strategy : planning and implementation,2nd ed.,Irwin,1996,The Irwin series in marketing,,0256136920,,https://cir.nii.ac.jp/crid/1130000794291210880