著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Arens, William F. and Whidden, Jack J.",Contemporary advertising,6th ed,Irwin,1996,The Irwin series in marketing,,0256182574,,https://cir.nii.ac.jp/crid/1130000794363188736