著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Dillon, William R. and Madden, Thomas J. and Firtle, Neil H.",Essentials of marketing research,,Irwin,1993,The Irwin series in marketing,,0256081123,,https://cir.nii.ac.jp/crid/1130000794363589248