著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Wheatley, John J.",Measuring advertising effectiveness : selected readings,,U.M.I. (University Microfilms Inaternational) Out-of-Print Books on Demand,1969,AMA reprint series,,,,https://cir.nii.ac.jp/crid/1130000794365751936