著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Srinivasan, Shuba and Pauwels, Koen and Hanssens, Dominique M. and Dekimoe, Marnik","Do promotions benefit manufacturers, retailers, or both?",,Marketing Science Institute,2001,Report,,,,https://cir.nii.ac.jp/crid/1130000794369286784