著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Jedidi, Kamel and Mela, Carl F. and Gupta, Sunil",Managing advertising and promotion for long-run profitability,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000794389278080