Developing effective communications strategy : a benefit segmentation approach
Bibliographic Information
- Title
- "Developing effective communications strategy : a benefit segmentation approach"
- Statement of Responsibility
- Russell I. Haley
- Publisher
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- Wiley
- Publication Year
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- 1985
- Book size
- 24 cm
- Series Name / No
-
- est.
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Notes
"A Ronald Press publication."
Includes bibliographical references and indexes
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Details 詳細情報について
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- CRID
- 1130000794428780544
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- NII Book ID
- BA0063741X
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- ISBN
- 0471812625
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- LCCN
- 84026983
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- Web Site
- https://lccn.loc.gov/84026983
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- LCC: HF5415.123
- DC19: 658.8/02
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- Subject
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- LCSH: Communication in marketing
- LCSH: Market segmentation
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- Data Source
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- CiNii Books