著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Greyser, Stephen A. and Root, H. Paul","Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City",,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130000794499859200