著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lancaster, Geoffrey A. and Withey, Frank and Chartered Institute of Marketing",Marketing fundamentals 1996-97,,Butterworth-Heinemann,1996,The Marketing series,,075062910X,,https://cir.nii.ac.jp/crid/1130000794511793152