著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Zaltman, Gerald and Deshpande, Rohit",The use of market research : an exploratory study of manager and researcher perspectives,,Marketing Science Institute,1980,Report,,,,https://cir.nii.ac.jp/crid/1130000794542987776