著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"American Marketing Association and Buzzell, Robert D. (Robert Dow)","Adaptive behavior in marketing : proceedings of the winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing",,World Scholar,1981,Proceedings of the conference of the American Marketing Association,,,,https://cir.nii.ac.jp/crid/1130000794561848064