著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cravens, David W. and Lamb, Charles W. and Crittenden, Victoria Lynn",Strategic marketing management cases,"7th ed., international ed",McGraw-Hill/Irwin,2002,McGraw-Hill higher education,,"0072429461,0072429488",,https://cir.nii.ac.jp/crid/1130000794664786432