著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Alsem, K. J.",Strategic marketing : an applied perspective,,McGraw-Hill/Irwin,2007,McGraw-Hill higher education,,9780071244176,,https://cir.nii.ac.jp/crid/1130000794696950784