著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hanan, Mack and American Management Association",The market orientation of R&D : a recommendation for minimizing new product risk,,American Management Association,1965,Management bulletin,,,,https://cir.nii.ac.jp/crid/1130000794717831168