著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Engel, James F. and Kinnear, Thomas C. and Warshaw, Martin R.",Promotional strategy : managing the marketing communications process,5th ed,R.D. Irwin,1983,The Irwin series in marketing,,025602846X,,https://cir.nii.ac.jp/crid/1130000794773157248