著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Heide, Jan B. and Murry, John P. Jr. and Marketing Science Institute",Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130000794793419392