著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rao, Akshay R. and Qu, Lu and Ruekert, Robert W. and Marketing Science Institute",Brand alliances as infromation about unobservable product quality,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130000794977093248