著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Arens, William F. and Bovée, Courtland L.",Contemporary advertising,5th ed,Irwin,1994,The Irwin series in marketing,,025613412X,,https://cir.nii.ac.jp/crid/1130000794985680640