著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Birn, Robin",The effective use of market research : a guide for management,Rev. and updated ed,Kogan Page,1990,Professional paperbacks,,0749401494,,https://cir.nii.ac.jp/crid/1130000795014510336