著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bucklin, Louis P. and Sengupta, Sanjit and Marketing Science Institute",Balancing co-marketing alliances for effectiveness,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130000795022275968