著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McDonald, Malcolm and Payne, Adrian",Marketing planning for services,,Butterworth-Heinemann,1996,The Marketing series,,"075062549X,0750630221",,https://cir.nii.ac.jp/crid/1130000795033476864