著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Ailloni-Charas, Dan","Promotion : a guide to effective promotional planning, strategies, and executions",,Wiley,1984,Ronald series on marketing management,,0471080608,,https://cir.nii.ac.jp/crid/1130000795033852928