著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Weitz, Barton A. and Wensley, Robin","Readings in strategic marketing : analysis, planning, and implementation",,Dryden Press,1988,The Dryden Press series in marketing,,0030208645,,https://cir.nii.ac.jp/crid/1130000795110053504