著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Beem, Eugene R. and Shaffer, H. Jay",Triggers to customer action -- some elements in a theory of promotional inducement,,Marketing Science Institute,1981,Report,,,,https://cir.nii.ac.jp/crid/1130000795136977024