著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rossiter, John R. and Percy, Larry",Advertising and promotion management,International ed.,McGraw-Hill,1987,McGraw-Hill international editions,,0071002782,,https://cir.nii.ac.jp/crid/1130000795164491136