著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ailawadi, Kusum L. and Farris, Paul and Parry, Mark E. (Mark Edward) and Marketing Science Institute",Market share and roi : a peek at some unobserved variables,,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130000795225818240