著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kopalle, Praveen K. and Lehmann, Donald R. and Marketing Science Institute",Customer expectations management and optimal firm behavior for new products,,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130000795340746240