著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cravens, David W. and Lamb, Charles W. and Crittenden, Victoria Lynn",Strategic marketing management cases,6th ed,Irwin/McGraw-Hill,2000,McGraw-Hill series in marketing and advertising,,0071161759,,https://cir.nii.ac.jp/crid/1130000795397769984