著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McCarthy, E. Jerome (Edmund Jerome) and Grashof, John F. and Brogowicz, Andrew A.",Readings and cases in basic marketing,4th ed,R.D. Irwin,1984,The Irwin series in marketing,,0256031312,,https://cir.nii.ac.jp/crid/1130000795414531072