著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"ARF Marketplace Testing Key Issues Workshop and Lopater, Hans J. and ARF Marketplace Measurement Steering Committee","Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987",,Advertising Research Foundation,1987,Transcript proceedings,,,,https://cir.nii.ac.jp/crid/1130000795483999104