著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Keller, Kevin Lane and Marketing Science Institute",Memory in Advertising : the effect of advertising retrieval cues on brand evaluations,,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130000795547305216